Health Care

Today, healthcare sector participants - pharmaceuticals, consumer health and wellness, managed care, nutrition, medical devices and diagnostics, distributors, etc. - are facing a number of critical challenges and uncertainties. First, customers are displaying much more sophisticated and discriminating buying behaviour - and much more price sensitivity - making it critical for companies to determine which demographic, needs-based, geographic, and customer segments to serve and how best to meet their evolving needs. In addition, the core buyers have changed, in terms of both who they are and what they require, so it is critical for companies to align on the portfolio of products and services that will best enable them to profitably meet the ever changing needs of their customers in a way that is differentiated from the competition.

Whether operating on a not-for-profit or for-profit basis, all hospitals have one thing in common: they need to figure out ways to continue to serve the community while holding the bottom line in today's highly competitive and financially challenging environment.


Volcanica's significant experience in the hospital marketplace makes us familiar with common issues and problems among healthcare organizations and we can bring to the table suggestions and solutions that have worked in similar situations. However, we also know that every facility and health system is unique, and we will invest the time to understand's your organizations issues.